What is the 1 attribute required to writing a great copywriting article AKA sales article online? Most professional copywriters will never reveal this to you. Because they do not want to have their ricebowl snatched away from them.
The keyword here is “NATURAL“. You probably heard it a thousand times. Even google keep emphasizing on the importance of natural in writing. But knowing and understanding can mean a big difference here.
Writing naturally is a skill to hone but you need to first be propagated to the right direction.
When writing the article, focus on building a connection to the reader. Imagine yourself talking to another individual. The best way to sell him something is not to tell him how good your business, products or services is but how much value your product, or services can do to change his life for the better.
This will entice him to want to know more.
When this happens, you will want to be placing your links in the right locations so that he can be referred to the right pages at the right time.
Say for example, you are selling a professional competition rubik’s cube online and you want to write an article that promotes your rubik cube so you can sell more of it.
First, analyze the steps to get the user to your sales page, this will assist you in writing your next great copywriting article:
- Search for ??? online.
- The question mark area will be what you want to use for in your article title. You might be thinking buy rubik cube would be a great keyword for your ??? section. But think again. Is this the keyword you would want to use? thousands of sites selling rubik cube will be using the same keyword. By using that same keyword, you simply get lost in the search results for buy rubik cube.
- User gets referred to your article, reads the article and see if he’s interested to find out more.
- This is where you want to focus on writing a great article revolving the rubik cube. Pertaining to the above point. Instead of writing an article about buying a good rubik cube. Wouldn’t a better title be “Tips to Solving the Rubik Cube” or “Solve the Rubik Cube in 5secs” These title will not only be more natural to Search engines but will also be more likely to get more click in to page.
- Click on link provided to your landing page or buying page.
- This last part pertains to link positioning. Where you place your link is important to getting people to purchase your item. When a user clicks on a link on your article, they want to be directed to a page that they think is relevant. When you place a link that is completely irrelevant, user clicks away almost immediately and that can have a pretty negative effect to your buying or landing page. The most successful conversions are those who knows where to place the links on keywords that matters.
Finally, base on the above 3 points. Seek to write a great copywriting article that is natural to the reader and get rank high for the article on search engines because you provided value for your article. Take every article you write seriously and see the difference in the next article you produce and how it can change viewership to your site or landing page.
If you do not want to spend time thinking of articles to write, you might also want to engage my writing services on Fiverr.
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