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Why the Search Bar is inefficient for Exposure

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The internet can provide plenty of opportunities for sales mainly because of its ability to reach millions and billions of on-screen viewers today. Anyone with a computer would have access to the products and services you are selling as long as its displayed online. The matter is how you get them to your page.

Most entrepreneurs like to focus on SEO, paying tons of dollars to SEO marketing agencies to have their items listed on the first page of the search results for a particular keyword. However, that can be counter-productive and very inefficient. Not to mention, having to filter the few better companies among the thousands of un-legit marketing companies. Even getting your search results on the first page of google doesn’t mean conversions into the best results for your exposure.

Just imagine the internet is made up of just search bars and pages do not have any external links, ads or banners at all. What do you think the internet will be like? It will probably not be as fascinating because people will be made less aware of important keywords like a business name, the products and services they are offering and they wouldn’t know what to look out for.

The following explains why the search bar is not the best exposure for sales, especially when dealing with an item in a whole new category

  1. The search bar is more for information searching. 
    • Most people search for information online. Visitors rarely search for products in a search engine simply because there are marketplaces they frequent to do their purchases from.
    • Most people find things they already are aware of. eg: Your first encounter the cute doorbot at your friend’s front dooror you saw the smooth turning rubik cube your friend is using to train for his upcoming competition.
  2. How the search bar is being used in marketplaces like Amazon and Ebay.
    • Even when visiting marketplaces, the search bars are used primarily to find comparatively lower priced items playing around with the different keywords.
    • Most consumers do not buy the items they type into the search bar, they look at the related items, search for keywords and do a search to compare prices.
  3. The search bars are primarily used to search for items consumers are already aware of and are looking out for.
    • At the end of the day, the internet does not rid the world of advertising because random advertising is still required for customer acquisition.
    • Placing your website online is just to allow people to know more about the item when they already know something about it.
  4. The search bar is basically a tool for reference.
    • More to increase your knowledge of a particular item or subject. You basically can’t expect someone to find you without you first finding the people to spread the word for you. Yes. Your previous customer or someone who heard about your item will probably find you and your website. But someone who’s yet to heard about your item will never be able to find you on the internet.

If you are an entrepreneur and are obsessed with getting your site on the first page of google to maximize on sales on your website, think again. It probably isn’t such a nice proposition or a priority you should place all your efforts into. You might want to focus your efforts on other powerful tools of exposure online. These will probably take your site to a higher spot on search engines once search engine realizes your site entices visitors like honey to a bee.

The post Why the Search Bar is inefficient for Exposure appeared first on The Editor Guide.


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