OUTSOURCING SEO – **READ THIS BEFORE YOU HIRE**
SEO is an integral part of any online business regardless whether you are into the business of selling an item online or providing a service entity to another. SEO is something like doing web marketing for your business. Search Engines like Google, Bing and Yahoo are the main markets off the streets. How do you engage and reach out to the people doing searches for your businesses on the streets? That is what we call SEO. SEO is in fact a small part of marketing online because its really not just about getting the best rankings online, its all about the sales. The final objective is to get the sales and SEO is the best way since its the only way to get exposure and form new markets from searches on the internet.
The reason why majority of businesses fail online is because they outsource SEO without completely comprehending what SEO really is and how to succeed in doing it. The businesses that successfully reach top pages of rankings are the ones that truly understand search engine optimization and how pages are being served online.
You should never outsource your SEO till you are sure what you need done for outsourcing SEO. Kind of difficult to comprehend isn’t it? If you already know what needs to be done, why engage someone else when you could have get it done yourself. Unless you are the kind of major corporations that pay thousands of dollars to get a single page ranked, do not engage a SEO agency to do your SEO for you. When you are still a small company with limited budget and resources and still knocking around to find out the best way to make money online, its best to manage your own in-house team to do SEO for you.
The reasons for doing so are as follows:
- No one understands your business better.
- You and only you will have best knowledge of your own business.
- You as the owner will know what policies and marketing structures will turn out best for your business because you are the only one who will know who you are creating the item for. Also, you will be the only person familiar with the kind of market you are targeting.
- Just like in the real world, the online world can have many paths to succeeding. Social networking, article linking, blog writing, direct marketing, affiliate marketing? Which forms the best method for your business to succeed? Which method is the most effective?
- When you are still knocking around as a startup, you need to find the best marketing campaigns to use. Find the one that is most effective in ranking your pages and test it to see if it works
- If you are looking to outsourcing SEO for your business, it means that you have not yet found your golden route to success..
- and that you are still knocking around. How will SEO agencies know what to do if even you as the owner do not know what you want for your business.
- SEO agencies will only be able to deduce what you will need and replicate what they do on other websites for you.
- SEO agencies will never just take couple of hundreds of dollars and do a detailed planning of how they can market and do customized SEO for you. They never will. Its just too time consuming.
- Most SEO agencies will outsource your jobs to overseas companies to simply spam links and spin articles to temporarily get your website to the first page. If you remain undetected on search engines, congrats. If you ever get discovered, you are tainted forever.
If outsourcing SEO is what you really want, make sure you know in detail what your SEO company will be doing for you. Else, make sure you let them know what you need them to be done for your SEO. What happens otherwise can be catastophically bad for SEO. If you really need the additional help from outsourcing your SEO, remember to read more resources on SEO and learn more about marketing and Search engine optimization and how they can affect the exposure and sales of your website.
The post Ultimate Guide to Outsourcing SEO appeared first on The Editor Guide.