Thinking of selling your items on online marketplace such as Amazon, eBay, Carousell and more? Fact is, you probably wouldn’t do much better than just saving time selling it yourself on your own website. This is probably because online marketplaces influence sales and manipulate pricing. Let’s be honest, the only time you are going to receive a sale from marketplaces such as eBay or amazon is if they actually feature you on their front page, do exclusive offer write up for your product or users simply manage to find you in the search engines. Unlike conventional marketplaces that provide not only advertising but distribution to local communities, most online marketplaces have very limited demand of the larger piece of the cake. Because of the ease by clicking, consumers can easily compare pricing and search for better deals from other sellers or even other marketplaces. This is why, marketplaces tend to resort to simple marketing tricks to influence the way a merchants products sell and regulate prices on their platform.
Most marketplaces do not see the value and quality of the product. The only way to gauge the product is through the pictures you uploaded on to your ad. Of course, certain metrics do matter, such as the overall outlook of the ad and more, most marketplaces still boils back down to the pricing. Marketplaces certainly do not want to spoil the image of their platform by having ugly ads and ads with limited pictures and description on their platforms. Also, not to mention the merchants who pay will be the ones getting the maximum exposure on platform. However, at the end of the day, pricing is still the only thing that matters to them whether to feature your ad, or simply put, what ads gets in front of the users’ eyes.
Of course, when your products don’t get introduced, nobody will ever know about your product. Especially if its something new to the market and that no-one has ever heard of it before. Even if your product is something common that people often do queries for, you probably wouldn’t get the exposure because there is always going to be someone out there selling at a lower price. There is always going to be a cheaper substitute. Furthermore, never forget that marketplaces have an obligation to always find the best deals for their consumers. When it comes down to shopping online, quality no longer matters, pricing matters.
This is how online marketplaces influence sales and pricing. Most people who shop online have a very bad impression of items being sold online. Simply because there is no before payment purchase verifications, most items can be sold at a higher price than they are actually worth. Hence, people are only willing to go for the lowest because even if there is a lost in the quality, the cheap pricing tends to offset for the upset. Making the shopper feel better because he didn’t pay much for the item itself.
Hence, most online marketplaces search for the best products at the lowest pricing to advertise because they want to push sales. This is because they make money from selling, not from merchants listing of their items. This makes you feel helpless selling online because you spend thousands of man hours or spending thousands to do posting just for that perhaps 1 or 2 sales a month when you know your item could’ve brought in exposure worth much more. This makes you enter a vicious cycle of never ending pricing wars online to bring better pricing to the ever discerning consumer, reaping you of all the profits you deserve for your items.
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